Marketing Strategies

A. Marketing Mix

Product:

• Meredith College’s Academic & Career Planning is planning a career fair for students.  
• Students gain info about possible job opportunities and internships.

Price:

• Free admission to all Meredith students
• Participation in Career Preparation Workshop prior to the fair required
• Students valuable time and time away from class is being spent
• Spending time to prepare for interviews

Place/Distribution:

• Wednesday, February 12th 2014, McKimmon Center (NCSU)
• Shuttle bus transportation provided.

Promotion: Advertising careers fairs to all year groups through mediums of the following:

- Flyers

 

  -Meredith Newspaper

        -Social Media  

        -Direct Email

        -Club Collaborations