Marketing Environement

1.) Competitive Forces  

• Main competitor for the career fair is the students’ class
• Career fair takes place on a weekday during school hours
• Difficult for most students to attend
• Professors only allow a few absences per semester
• Students potentially missing important assignments

2.) Economic Forces 

• Some Meredith students living on campus are without transportation
• Extra effort to find someone who does have a ride
• Students with transportation avoid paying for parking

3.) Political Forces 

• No political forces

4.) Legal and Regulatory Forces 

• No legal or regulatory forces

5.) Technological Forces 

• ACP advertises the fair on all Meredith College social media platforms
• Too many college-generated emails
• Students may ignore or delete

6.) Sociocultural Forces

• Students may not have professional attire to wear to the event, or with them on campus
• Many college students do not like waking up early
• Lack of motivation for attending job fair
• Students do not feel anything will be offered for them in their major